WIM creates and curates tools and ways of thinking for those whose lives are full – with work, family, and the many competing roles that can fulfil us and deplete us in equal measure. From our bodies to our bedrooms, we help to protect what should be private spaces in which to pause, reflect and replenish. We do this by creating and fragrances that instil an understanding of what self-care is: not a frivolity, but a vital means of preserving ourselves in the face of a demanding lifestyle. And through a carefully appointed range of products, all made and chosen to delight the senses and enrich the soul.